When patients think about visiting their doctor or dentist for a checkup, the first visual that typically comes to mind is the reception area. Sure, the lobby is where we get our first impression about any business. But when it comes to medical and dental offices in particular, the waiting area is where we take time to make early judgments about the quality of service that we are about to receive. Many people don’t like having to sit in a reception area. One of Jerry Seinfeld’s early successful comedy routines was all about the tedium of waiting in the waiting room. When most people think of a medical or dental lobby, they think of outdated magazines, uncomfortable chairs, and a ticking clock. Worse yet, if you’re worried about a possible health issue or in any kind of physical pain, time in this part of the office can feel tortuous. As such, it’s both important and easy for any doctor or dentist to stand out from the crowd. Go the extra mile to make that great first impress...